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The word “icon” is often overused. However, if there is one car that truly deserves to be called “iconic,” it is the Citroën DS. The impact left by the “Déesse” when it was unveiled at the Paris Motor Show in 1955 has rarely been matched, let alone surpassed.
From April 25 to June 29, “la bombe Citroën,” as the DS was called at its launch, will once again make an impact at Autoworld.
Autoworld presents a unique collection in “Citroën DS – An Icon Turns 70,” showcasing almost every version and variant. From the first ID19 to the ID19 Pallas, which embodied pure luxury, to the DS23 Pallas, the last DS to roll off the production line in 1975.
As the icing on the cake, starting May 26, the Citroën DS “Ballons” will join the exhibition. This iconic model was designed in 1959 by Claude Puech, Citroën’s advertising director at the time, and was first unveiled at the Paris Motor Show.
The DS Balloons features a DS 19 in Tortoiseshell Blonde color, resting on four enormous balloons instead of wheels. These balloons symbolize the spheres of the famous hydropneumatic suspension, creating the illusion that the car is floating. Photos of this visionary concept went around the world, reinforcing the DS’s status as an avant-garde and timeless work of art.
The latest DS 8 will also be on display at the museum. This 100% electric SUV continues the legacy of the original DS.
On Sunday, May 4, from 10 AM to 2 PM, Autoworld, in collaboration with ABCC and DS Automobiles, will host “Citroën-DS & Coffee.” Owners of Citroën classics or any DS model (including current models) are invited — upon pre-registration via the Autoworld website — to join this unique birthday celebration on the Esplanade in front of the museum, honoring the DS.
Spectators are also warmly welcome to admire the stunning Citroëns and enjoy the vibrant atmosphere surrounding this legendary French car.
This exhibition is organized by Autoworld with the support of DS Automobiles and the Amicale of Belgian Citroën Clubs (ABCC).