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Following her exhibition at the Museum, Ethel Lilienfeld will unveil EMI, a hybrid project combining video (produced by Le Fresnoy - Studio national des arts contemporains) and digital screens, in the Botanique gallery.
Synopsis:
EMI is an optimal performance tool. Her incredible productivity does not seem to be limited by basic human needs.
EMI is a virtual influencer.
EMI eats, EMI secretes, EMI generates.
Context:
In recent years, a new type of influencer has been gaining ground: the virtual influencer. Sleek and handsome, these avatars created from scratch each have a story to tell, sharing their tastes, passions and vision with their community through a transmedia narrative. They promise to stay eternally young and fashionable, and never have any reputation problems. And since they’re also available at all times, who better to thrive in the new expanding virtual market than them?